While the principles of marketing do not vary from one business to another, their application to farming is constrained by political intervention and public interest arguments. Recognising these differences, Marketing for Farm & Rural Enterprise is a lively step-by-step guide to the complete marketing process for the farmer.

Intended both as an introductory text for students and for farmers who need to improve their competitive position and their revenue from the market, Michael Haines explains the potential and importance of marketing in a farming and rural enterprise, drawing on his many years of management and advisory experience.